Boycotting an organisation isn’t just about not giving them your money. It’s about funding an alternative.
Some folks who dislike an organisation still buy from it anyway. They argue that their individual purchase is just another grain of sand in the desert—too small to make a difference. While this is true, it’s only half of the picture. When we decide to boycott one organisation, we also buy the same goods or services from another organisation.
When we decide to boycott one unethical organisation, it’s not just about reducing their profits, but also about funding their competition, however small they may be. For small, honest businesses, every Euro counts. Every sale makes a difference. Every customer helps them stay alive.